Coleman Group Supports Vaccine Hesitancy Research

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Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy

The Coleman Group Inc. is proud to support public health data mapping and behavior change research. Our recent vaccine hesitancy work with Dr. Alexander Pfeuffer and our company’s original research on COVID-19 behavior change among resistant populations has led to Coleman’s contribution to further work in the field.

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Portrait of family after getting covid-19 vaccine. Recognizing the potential in depicting regular individuals’ vaccination experiences in increasing COVID-19 vaccine uptake on social media platforms, organizations such as universities, companies, or government agencies have begun sharing regular individuals’ experiences throughout the vaccination process to encourage others to also obtain the vaccine.

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